Humans vs Users

How should you call the people you design for?

Image source: KOBU Agency

In this talk, Mike Stern mentions how Apple’s designers prefer to talk about Humans instead of Users.

This distinction made an impression on me.

I was trained as a UX Designer, and never assumed there’s anything wrong with the term User.

Now, after some reflection, I see the difference.

Design a product keeping Humans in mind; with all their nuances, needs, complexities, and desires.

You’ll be a more sensitive designer.

And you’ll serve them better.